Apply Now


Undergraduate Programs

First time freshmen, transfer students and students who wish to apply for associate or bachelor’s degree programs.


Graduate Programs

Students who wish to apply for master’s degree programs or advanced certifications.


Online Programs

Students who wish to apply for our online-only degree programs.

You are here

Request Information

There’s no better time than now to take the next step in your education. Request information for a Medaille College program below... 


Undergraduate Programs

First-time freshmen and transfer students looking for the full on-campus college experience.

Adult and Graduate Programs

Working professionals and adults who've been out of school for a while, looking to advance their careers.

Online Programs

Students looking to earn a degree entirely online.

Visit Medaille


Undergraduate Programs

High school students and transfer students who want to enroll in day classes at the Buffalo campus.


Adult and Graduate Programs

Adult learners applying to our undergraduate or graduate degree programs at either our Buffalo or Rochester campuses.


Online Programs

Adult learners applying to our online undergraduate or graduate degree programs.

MKT Course Descriptions ALP-MOEnext

You are here

MKT 346 Managing the Marketing Function

This course examines the strategic role of marketing and the decision making role of marketing managers. Emphasis is placed on how the organization seeks to understand its customers while serving increasingly diverse markets. The course is designed to enhance the student's ability to make ethical, comprehensive decisions about product distribution, product promotion, and pricing issues. The use of modern technology is explored through e-business, the Internet, globalization, and evolving and new media sources. Four credit hours. Offered as needed.