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Undergraduate Course Descriptions: Communicationnext

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COM 101 INTRODUCTION TO MASS COMMUNICATION

This survey course provides an overview of the history, development, and influences of the various forms of mass communication, such as digital print, radio, and television.  The course will also examine technological breakthroughs (innovations) within the field and their effects on the experiences of the various audiences, including the merging of mass and interpersonal communication. Three credit hours. Prerequisites: None. Offered fall semester.

COM 110 Journalism in the Digital Era

Examination of the basic tenets of newspaper journalism – how to research, organize and write a story.  Also covers internal structures of a newspaper: advertising, circulation and editorial policies and practices.  Newspaper censorship and libel laws are discussed.  Different styles and expectations for both print and on-line news writing will be explored.  Includes field trips and guest lecturers. Three credit hours. Prerequisites: ENG 110. Offered fall & spring semesters.

COM 130 Survey of Broadcasting: History, Programming, and Operations

An introduction to current organizational structures, programming, production, and operation of broadcast media.  Also details functions of the Federal Communication Commission, and laws relating to electronic media.  Effects of broadcasting are also discussed, as well as a historical overview of the radio, television, cable and satellite industries. Three credit hours. Prerequisites: None. Offered spring semester.

COM 150 MEDIA PROMOTIONs and marketing

The purpose of this course is to introduce students to the process of promotion.  Each element of the promotional mix – advertising, public relations, sales promotion and personal selling is discussed within the framework of integrated marketing communications. Three credit hours. Prerequisite: None. Offered spring semester.

COM 200 DIGITAL MEDIA PRODUCTION

An introduction to digital production and multimedia techniques using video, audio, graphics, and photograph. This course provides students with a critical understanding of visual storytelling from the shaping of ideas to shooting, capturing and editing a final product. Student will also be introduced to the idea of “backpack journalism” as well as the skills involved in creating media presentations for multiple formats and technological outlets. Three credit hours. Prerequisites: COM 101 and COM 130. Please note: COM 200 has been identified as a U course in the EQUIP curriculum sequence. This course is designed to help students understand their academic discipline within the context of the broader community, region, and the world.  COM 200 considers the potential of the discipline and its methodology to contribute to a civic and sustainable future.

COM 210 COMPUTER ASSISTED REPORTING

This course will be a hands-on journalism course, providing students with instruction on use of techniques and software that would then be used in development of stories. This course will introduce students to the fundamentals of Computer Assisted Reporting (CAR), including spreadsheet and database skills, as well as using the Internet in researching, compiling, and submitting new stories. Prerequisites: COM 110, ENG 110, CIS 115 or equivalent. Offered fall and spring semesters.

COM 211 MASS MEDIA WRITING

This course is intended to provide the students with an opportunity to practice non-persuasive and persuasive writing for mass media audiences.  The course will introduce the students to the various styles of writing for public relations, advertising, radio and television broadcasting and print media (newspaper and magazine) and the Web. Three credit hours. Prerequisites: COM 110 and ENG 200. Offered fall semester.

COM 230 RADIO PRODUCTION TECHNIQUES

Students are introduced to various types of radio continuity writing. Using College studio facilities, students are exposed to current radio programming production methods and are given opportunity to use professional broadcasting equipment to produce original programs and “spot” announcements. Three credit hours. Prerequisites: COM 101, COM 130, and ENG 110/ENG 111. Offered as needed.

COM 235 RADIO PROGRAMMING

A basic introductory course in the study of radio programming. We will focus on progressive techniques and methods used in successful strategies as well as audience perception and attitudes. Students will dive into the minds of radio program directors in order to understand how ratings are part of the game plan and how changes will play a major role in format selection and change. Three credit hours. Prerequisites: COM 130. Offered as needed.

COM 236 BROADCAST MEDIA PERFORMING

A course designed for those persons who wish to develop their skill as “on-air” performers. Attention is given to techniques of delivery, style, announcing and performing on radio and television. Three credit hours. Prerequisites: COM 130 and SPE 130. Offered as needed.

COM 260 PHOTOJOURNALISM

Photojournalism is a particular form of journalism that creates images in order to tell a news story. Photojournalism provides a more complex and fully human way of capturing, describing and explaining to others what words often fail to do. With the new age of Digital Photography, photojournalism has become almost instant. Photographs can evoke a range of human feelings—dignity, integrity, shame, industry, integrity, pain, or joy—far beyond verbal linguistic description. Photojournalism as an art has developed into a new form of photographs for web slide shows and video. Students will see the importance of digital photography and the correct ways to use it. Students will be expected to attend off campus events at times other than the scheduled class time as needed. Three credit hours. Prerequisites: none. Offered as needed.

COM 267 MULTIMEDIA GRAPHIC DESIGN

This course will introduce students to the basics of desktop publishing and graphic design. They will be exposed to a form of communication that combines writing skills, design techniques and computer capabilities. Students will be given the opportunity to create ads, fliers, and professional-grade publications through hands-on experience. Three credit hours. Prerequisites: COM 101. Offered as needed.

COM 277 FIELD EXPERIENCE I

This internship course offers students a structured, supervised opportunity to design their own learning within the context of their program’s expectations, goals and objectives for enhancing students’ academic and professional development and the needs of their host organization. COM 277 provides an observational and “hands-on” introduction to a media form through field placement in a media agency. This internship course offers students a structured, supervised opportunity to design their own learning within the context of their program’s expectations, goals and objectives of enhancing students’ academic and professional development and the needs of their host organization. A total of 120 hours is required for this field experience. Three credit hours. Prerequisites: COM 101, COM 110, COM 130, COM 150 and ENG 200/ENG 201 and a 2.0 cumulative GPA. Offered fall and spring semesters.

COM 298 SPECIAL TOPIC IN COMMUNICATION

Topic to be specified each semester course offered.

COM 300 INTRODUCTION TO COMMUNICATION THEORY

This course is a survey of the current body of theory which pertains to nonverbal, interpersonal, mass communication, spoken, and written communication. Language structures, meaning, encoding, social interactions, and evaluations are discussed. Three credit hours. Prerequisites: SPE 130 and ENG 110/ENG 111. Offered spring semester.

COM 305 JOURNALISM PRACTICUM

A course designed to introduce students to the tools and strategies needed to publish the Medaille College student newspaper. This course will help students learn how to obtain article submissions for publication, set up editorial criteria for copy editing, create a layout of the newspaper and obtain advertising revenue, organize, publicize, and implement a campus student newspaper and encourage more interest in and support for the Medaille College student newspaper. Three credit hours. Prerequisites: ENG 200/ENG201. Offered fall and spring semesters.

COM 311 Social Media Strategies

This class examines the relationship between society and the current crop of computer-mediated communication technologies known as “social media.” This class will break down the mythologies of social media and develop methods of analysis and critical evaluations or the impact of social media on branding, politics, news media and marketing. Students will gain basic practical social media skills including understanding the landscape, learning “best practices”, and using different social media technologies throughout the class to create content.  Three credit hours. Prerequisite: ENG 200. Offered spring semester.

COM 330 TELEVISION PRODUCTION TECHNIQUES

A study and implementation of current television production methods and equipment. Students learn the basic concepts of shooting, editing, lighting, producing and directing television program material. Student will also be introduced to the concept of producing video material for the Internet. Three credit hours. Prerequisites: COM 130 Broadcasting: Principles and Practices. Offered as needed.

COM 336 BROADCAST NEWS JOURNALISM

A course which covers the operation of radio and television station newsrooms. Concentrates on techniques of reporting and editing news for an audio audience as well as practical instruction development of visual ideas for those media. Students will visit area radio and television newsrooms. Three credit hours. Prerequisites: COM 110, COM 130, and ENG 110/ENG 111. Offered as needed.

COM 355 THE THEORY OF MEDIA CRITICISM

This course will not only allow Communication and non-Communication majors to become more articulate in their appraisal of media content, but it also will teach them how to assess the validity of other reviews of media content. The course will review form and content of all areas of media and the arts, including radio, television, print, and graphic art. Three credit hours. Prerequisites: ENG 200/ENG 201 and junior standing. Offered fall and spring semesters.

COM 377 FIELD EXPERIENCE II

This internship course offers students a structured, supervised opportunity to design their own learning within the context of their program’s expectations, goals and objectives for enhancing students’ academic and professional development and the needs of their host organization. COM 377 provides an observational and “hands-on” introduction to a media form through field placement in a media agency. This internship course offers students a structured, supervised opportunity to design their own learning within the context of their program’s expectations, goals and objectives of enhancing students’ academic and professional development and the needs of their host organization. A total of 120 hours is required for this field experience. It is a required course for Communication majors. Three credit hours. Prerequisites: COM 277 and a 2.0 cumulative GPA. Offered fall and spring semesters.

COM 388 FIELD EXPERIENCE

This internship course offers students a structured, supervised opportunity to design their own learning within the context of their program’s expectations, goals and objectives for enhancing students’ academic and professional development and the needs of their host organization. COM 388 provides an observational and “hands-on” introduction to a media form through field placement in a media agency. This internship course offers students a structured, supervised opportunity to design their own learning within the context of their program’s expectations, goals and objectives of enhancing students’ academic and professional development and the needs of their host organization. It is for students wishing to explore a third media situation. Prerequisites: COM 277 and a 2.0 cumulative GPA. Offered fall and spring semesters.

COM 398 SPECIAL TOPIC IN COMMUNICATION

Topic to be specified each semester course offered.

COM 398 gender and communication

An introduction to gender issues, specifically in the field of communication.  Special emphasis will be given to mass communication and nonverbal communication, as well as awareness of gay, lesbian and transgender relationships.  This course may be used as an upper level liberal arts elective. Three credit hours. Prerequisites: ENG 200/ENG 201 and GEN 220. Offered as needed.

COM 400 MEDIA COMMUNICATION LAW AND ETHICS

This course is a study of the history of media communication law from the First Amendment of the Constitution to laws in congress today.  Students discuss current issues and regulations involving ethical standards in all media.  This course deals specifically with the rights of the reporter, the right of the public to know, government constraints and moral sensibilities.  Three credit hours. Prerequisites: COM 377. Offered spring semester.

COM 405 ADVANCED NEWSPAPER PRACTICUM

An advanced course designed to utilize the tools and strategies that students have acquired during COM 305 needed to publish newspapers. Students will learn how to design and implement more complex editorial packages. They will incorporate graphic design and photo preparation in the editorial content. Students will focus on growth and improvement of the student newspaper and explore strategies for organizational growth. They will learn how to improve content and how that improvement will increase readership. Three credit hours. Prerequisites: ENG 200 and COM 305. Offered fall and spring semesters.

COM 421 ADVERTISING/PR CAMPAIGN PLANNING

A course involving the students in the design, implementation, and execution of a complete Advertising/PR campaign. Students work in teams on analysis of marketing problems, research expenditures, media selection, and creative plan execution. May include multimedia presentation format. Three credit hours. Prerequisites: COM 150 and ENG 200. Offered as needed.

COM 475 MEDIA AND SOCIETY SEMINAR

This course is an upper-level examination of media issues. We primarily focus on current and significant issues in mass media, including issues of commercialism, information overload, media bias, consolidation, and media convergence. We rigorously examine how and why the current media landscape is changing and how this affects our daily lives. Three credit hours. Prerequisites: COM 300, ENG 200/ENG 201, and junior standing. Offered fall semester.

COM 477 FIELD EXPERIENCE III

This internship course offers students a structured, supervised opportunity to design their own learning within the context of their program’s expectations, goals and objectives for enhancing students’ academic and professional development and the needs of their host organization. COM 477 provides an intensive off-campus experience which builds upon the skills/knowledge/attitudes gained in COM 277 and COM 377. It prepares the student for employment in his or her chosen field of media. This internship course offers students a structured, supervised opportunity to design their own learning within the context of their program’s expectations, goals and objectives of enhancing students’ academic and professional development and the needs of their host organization. A total of 200 hours is required for this field experience. Six credit hours. Prerequisites: COM 377 and a 2.0 cumulative GPA. Offered fall and spring semesters.

COM 498 INDEPENDENT STUDY IN COMMUNICATION

Topic to be specified each semester course offered.