MEDIA/COMMUNICATIONS

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Blue Vertical DividerProgram Description

Advisory Board Department

The Media/Communications program provides a career-oriented program designed to give the student broad practical and theoretical knowledge of various aspects of television, radio, newspaper, advertising, and public relations.

Courses in media, which include experiences of a practical nature, begin in the freshman year to provide the student immediate exposure to media processes. Field experiences, permitting the student to observe and work in a chosen communications medium, begin early in the program. They allow students to explore media settings, develop skills, and make contacts that are critical to success in this industry. By the senior year, the student may reach and maintain a clear, independent focus on the practical art of communication through the mass media and his/her role in that process.

In addition, the Media/Communications student is given the opportunity to acquire a comprehensive liberal arts background. While enriching his/her specialized program, this may provide the student with a humanistic perspective for the evaluation of his/her role in relation to society and assist toward mutual improvement of self and society.

Media/Communications majors may not take any Career Component course Pass/Fail.

All Media majors should complete 100-level Media courses, writing courses (WRT 175 and WRT 200) and SPE 130, during their first year at Medaille. It is also important to complete as many other required 100-level courses as possible in the first two years.

Students may not go out on field experiences (MCO 277, MCO 377, MCO 388, MCO 477) unless their average is 2.5 or better, and unless they have all prerequisite courses completed, as stated in the Catalog.

The Media Department operates and maintains the college photography darkroom, radio lab, and television studio.

Medaille's on-campus radio lab offers students an opportunity to learn production, news, and on-air techniques. The student staff is responsible for all aspects of operating a radio station from programming to final product.

The TV studio allows students to learn various aspects of broadcast production from computer graphics to directing and editing a television program. Students have produced two shows aired on local cable networks, "Business of Buffalo" and "Media Magazine." Hands-on experience at the production facility is encouraged.

Media/Communications Curriculum

Credit Distribution
Bachelor of Science

Career Component Credit Hours
CIS 115 or above Computer Information Systems 115 or Above

3
MCO 101 Introduction to Mass Communication 3
MCO 110 Journalism: Organization and Practice 3
MCO 130 Broadcasting: Principles and Practice 3
MCO 150 Media Promotion: Organization and Practice 3
MCO 211 Writing for Media 3
MCO 277 Field Experience I 3
MCO 301 New Communications Technologies 3
MCO 355 The Theory of Media Criticism 3
MCO 377 Field Experience II 3
MCO 400 Media Communications Law and Ethics 3
MCO 477 Field Experience III 5
MCO (Any) Media/Communications Elective 3
MMS 200 Fundamentals of Multimedia 4
  Minimum Career Credit Hours 48

General Education Component
*GEN 110 Medaille Experience 3
GEN 220 Concepts of American Culture: Early Foundations and Enduring Themes 3
GEN 230 Creative Expression 3
GEN 240 Scientific Discovery 3
GEN 410 Baccalaureate Capstone I 3
GEN 411 Baccalaureate Capstone II 3
Minimum General Education Credit Hours 18

Humanities Component
ART 260 Basic Photography 3
LIT (Any) Literature Elective 3
PHI 200 Logic 3
SPE 130 Fundamentals of Public Speaking 3
SPE 260 Introduction to Communication Theory 3
SPE 315 Advanced Public Speaking 3
WRT 175 College Writing II 3
WRT 200 Analytical Writing 3
 
Minimum Humanities
Credit Hours
24

Social Sciences Component
ECO (Any) Economics Elective 3
HIS (Any) History Elective 3
PSY 100 Introduction to Psychology 3
SOC 100 Introduction to Sociology 3
Minimum Social Sciences
Credit Hours
12

Mathematics/Science Component
**MAT 114 Intermediate Algebra 3
MAT 201 Statistics and Society 3
  Minimum Mathematics/Science Credit Hours 6

Free Elective Component
(May include any college course)
12

TOTAL 120

*Required of first-year students; all other students must substitute a Liberal Arts and Sciences Elective.

**Students who meet the math competnecy must substitute a Free Elective.

 

Page Updated 10/18/00 (lak)
Medaille College, 18 Agassiz Circle, Buffalo, NY 14214
Phone: (716) 884-3281; FAX: (716) 884-0291 
email: Academic Affairs