MEDIA/COMMUNICATIONS
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The Media/Communications program provides a career-oriented program designed to give the student broad practical and theoretical knowledge of various aspects of television, radio, newspaper, advertising, and public relations. Courses in media, which include experiences of a practical nature, begin in the freshman year to provide the student immediate exposure to media processes. Field experiences, permitting the student to observe and work in a chosen communications medium, begin early in the program. They allow students to explore media settings, develop skills, and make contacts that are critical to success in this industry. By the senior year, the student may reach and maintain a clear, independent focus on the practical art of communication through the mass media and his/her role in that process.
Media/Communications majors may not take any Career Component course Pass/Fail. All Media majors should complete 100-level Media courses, writing courses (WRT 175 and WRT 200) and SPE 130, during their first year at Medaille. It is also important to complete as many other required 100-level courses as possible in the first two years. Students may not go out on field experiences (MCO 277, MCO 377, MCO 388, MCO 477) unless their average is 2.5 or better, and unless they have all prerequisite courses completed, as stated in the Catalog. The Media Department operates and maintains the college photography darkroom, radio lab, and television studio. Medaille's on-campus radio lab offers students an opportunity to learn production, news, and on-air techniques. The student staff is responsible for all aspects of operating a radio station from programming to final product. The TV studio allows students to learn various aspects of broadcast production from computer graphics to directing and editing a television program. Students produce three shows aired on local cable networks, "Business of Buffalo," "Media Magazine," and "Sheriff Gallivan Reports." Hands-on experience at the production facility is encouraged. Media/Communications Curriculum
*Required of first-year students; all other students must substitute a Liberal Arts and Sciences Elective. **Students who meet the math competnecy must substitute a Liberal Arts and Sciences Elective.
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