Marketing
MKT 120 PRINCIPLES OF MARKETING
This is an introductory course which shows the importance of marketing to all organizations as well as the role marketing plays in our lives. The course covers the traditional market mix components of product, distribution, promotion and price--all in the context of the marketing concept. Target marketing, market research, and marketing ethics are also discussed.
Three credit hours.
Prerequisite: ENG 110.
Offered Spring semester.
MKT 210 CONSUMER BEHAVIOR
An in-depth study of the actions, decision process and influencing factors involved in the discovery, evaluation, acquisition, consumption and disposition of goods and services by the final consumer. Three credit hours.
Prerequisite: MKT 120. Offered Spring semester in odd numbered years.
MKT 215 SALESMANSHIP
An exploration of the sales function in an organization. This course will show the importance of sales and how the sales function relates to the overall market concept. Students will also be introduced to the basic sales process as well as the skills needed in a selling situation. Three credit hours. Offered Spring semester.
MKT 298 SPECIAL TOPIC IN MARKETING
(Topic to be specified each semester course offered.)
MKT 310 BUSINESS ADVERTISING AND PROMOTION
The purpose of this course is to acquaint students with the methods and decision making process in developing an integrated strategy involving advertising, promotions and publicity and the interrelatedness between these three specific areas. Three credit hours. Prerequisite: MKT 120. Offered Fall semester.
MKT 320 INDUSTRIAL AND ORGANIZATIONAL MARKETING
This course offers an in-depth look at the marketing process as it applies to the industrial and organizational segment of the market. Emphasis is placed on how the industrial organizational segment differs from the consumer segment in their buying behavior. Specific attention will be given to the elements of the market mix as they are used to target the organizational buyer. Three credit hours. Prerequisite: MKT 120. Offered Fall semester in even numbered years.
MKT 340 DIRECT AND INTERACTIVE MARKETING
Students will be introduced to the scope of direct and interactive marketing, including mail order, lead generation, circulation, relationship/loyalty programs, store building, fund raising, pre-selling, post-selling and research. The course includes a grounding in all major direct marketing media: direct mail, broadcast, electronic, print advertising, telemarketing, inserts and video. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed. Three credit hours. Prerequisites: MKT 120 and ECO 260. Offered Spring semester in even numbered years.
MKT 398 SPECIAL TOPIC IN MARKETING
(Topic to be specified each semester course offered.)
MKT 425 MARKET RESEARCH AND SURVEY
This course provides an in-depth understanding of market research techniques. It examines how the different research methods can be utilized to enhance and create effective marketing and communication programs. Three credit hours. Prerequisite: MKT 120 or MCO 120. Offered Fall semester in odd numbered years.
