Sport Management
Program Description
Sport Management involves applying marketing and communication concepts as well as the management principles of planning, organizing, leading, and directing to the unique industry of commercial sport. Emphasis is placed on the production, facilitation, promotion, and organization of sport products and services. Because the $500 billion sport industry demands sport communicators, marketers, administrators, and managers with a specialized combination of functional business and sport management skills, the Sport Management Bachelors Degree is intended to serve students who have a desire to be involved in any aspect of the commercial sport-related enterprise.
The Sport Management Program is actively involved in preparing students for working in the fields of sport, leisure and recreation. Faculty will promote, stimulate, and encourage study, research, scholarly writing, and professional development in the area of sport management - both theoretical and applied aspects (North American Society of Sport Management. NASSM 2006).
Areas of focus include:
- Sport marketing, promotion, sponsorship and naming rights
- Employment perspectives, leadership, sport and the law, personnel management,
- Managing venues and events, operations, risk and security management
- Commercial development of sport and sporting properties
- Strategic, tactical and change management
- Broadcasting, media and technology
- Finance and accounting
- Globalization and international management
- Athletic Coaching and Leadership
- Analyzing the ever-changing parameters of the sport business industry
Supporting the college’s mission, The Sport Management Program fosters an excellent, intellectually stimulating program that prepares students for productive careers responsive to the sport industry’s employment needs. Possessing tremendous expansion potential, The Sport Management Program contributes to the college’s well-known flexible delivery system. Our curriculum integrates a core of general education themes, career preparation, and learning through experience.
We will continue to recruit and maintain student-oriented, professional faculty and staff. The faculty, in conjunction with the office of institutional advancement, will continue to seek resources for the college. The versatile curriculum will allow us to recruit and retain a motivated, qualified and diverse student body.
Utilizing the institute’s various academic units and programs, all students in The Sport Management Program will work within the community to enhance quality of life and offer lifelong learning opportunities.
Credit Distribution: Bachelor of Science Credit Hours
Credit Distribution
Bachelor of Science Credit Hours
General Education Core
ENG 110 College Writing II (3)
ENG 200 Analytical Writing (3)
GEN 110 Ideas and Experiences (3)
GEN 220 Colonial North America (3)
GEN 230 Creative Expression (3)
GEN 240 Scientific Discovery (3)
GEN 410 Baccalaureate Capstone I (3)
GEN 411 Baccalaureate Capstone II (3)
MAT 115 Pre-Calculus (30)
SPE 130 Fundamentals of Public Speaking (3)
Minimum General Education Credit Hours 30
Business Core
ACC 101 Fundamentals of Accounting I (3)
ECO 201 Microeconomics (3)
MGT 175 Management Concepts and Communication (3)
MGT 335 Organizational Behavior (3)
MGT 340 Financial Management (3)
MGT 420 Policy and Strategy Case Studies (3)
MIS 240 Management Information Systems (3)
Minimum Business Credit Hours 21
Sport Management Core
ECO 380 Economics of Sports (3)
PSY 385 Sport Psychology (3)
SOC 301 Sociology of Sport (3)
SPM 220 Management and Leadership in Sport Organizations (3)
SPM 320 Sport Marketing and Promotion (3)
SPM 325 Legal and Ethical Issues in Sport and Recreation (3)
SPM 335 Sport Event Management (3)
SPM 340 History and Philosophy of Sport (3)
SPM 400 Sport Facility Planning and Management (3)
Minimum Sport Management Credit Hours 27
Field Experience
SPM 377 Field Experience I (3)
SPM 477 Field Experience II (3)
Minimum Field Experience Credit Hours 6
Liberal Arts and Sciences
MAT 216 Introductory Calculus (3)
ECO 262 Statistics for Business and Economics (3)
ENG 260 Business and Professional Writing (3)
PSY 100 Introduction to Psychology (3)
PHI 300 Ethics (3)
Liberal Arts Electives (9)
Minimum Liberal Arts and Sciences Credit Hours 24
Electives
Free electives (12)
Minimum Elective Credit Hours 12
Total Undergraduate BS in Sport Management 120
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