What Can I Do with a Major in...Broadcasting

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AREAS
TELEVISION
Programming
Production
Promotion
News Reporting
News Producing
News Videography
Sportscasting
Weather Forecasting
Anchoring
Management
Sales

EMPLOYERS
Major networks
Commercial broadcast stations
Public television stations
Cable television
Private production companies
Government
Business corporations

STRATEGIES
Gain work experience with campus or local television stations. Seek part-time
or volunteer opportunities with independent production companies. Participate
in drama club – directing, acting or technical crew. Develop excellent
writing, reporting and editing skills. Volunteer to announce sporting events
on campus or at local high schools. Consider taking courses in political science,
economics, sociology or any applicable field for news broadcasting careers.
Read trade publications.

AREAS
RADIO
News
Programming
Production
Promotion
Management
Announcing
Sales

EMPLOYERS
National networks
National public radio
State or regional networks
Major, medium, and small market stations

STRATEGIES
Gain campus or local radio experience. Secure internships. Announce sporting
events. Host music programming for parties and social events. Coordinate, program,
and promote musical events. Gain performance experience through music, drama,
or public speaking. Create a demonstration tape to be used as a sample of vocal
and speaking talent.

AREAS
INTERNET
Webcasting
Web Design/Development
Website Maintenance
Management
Administration

EMPLOYERS
Internet based companies (e.g., Yahoo)
Large corporations
Colleges and universities
Companies specializing in webcasting services and technology

STRATEGIES
Gain expertise in computer and internet technology. Learn how to design websites.
Seek certifications in networking, website design, or related areas.

AREAS
ADVERTISING
Media Planning
Media Buying
Account Services
Print Production
Marketing
Administration
Copywriting
Art/Creative Directing
Research
Announcing

EMPLOYERS
Television and radio stations
Newspapers and magazines
Internet based companies
Advertising agencies
Corporate advertising departments
Media (research, marketing)
Specialty advertising firms

STRATEGIES
Obtain sales experience through part-time work or internships. Volunteer to
sell advertising space for campus newspaper, radio, or television station. Take
courses in business to increase financial knowledge base. Complete internship
with advertising agency or market research firm. Compile portfolio of writing,
graphics, and ideas for creative development. Gain knowledge/experience with
software and technology applicable to media. Take course in statistics, data
interpretation, writing, and advertising.

AREAS
NON-BROADCAST VIDEO SYSTEMS
Directing
Management
Production
Writing
Post-Production/Editing
Videography

EMPLOYERS
Freelance or private video production companies or videographers
Large corporations
Universities and colleges
Post-production companies
Professional associations
Non-profit organizations

STRATEGIES
Obtain entrepreneurial knowledge and experience through starting a small business
or taking business courses. Volunteer to do video editing/production for campus
videographers or television stations. Gain contacts in the specific industry
of interest (e.g. develop relationships with wedding photographers in order
to build wedding videography business). Enter video contests. Cultivate artistic
talents. Seek internships with post-production or editing companies.

GENERAL INFORMATION
Internships are crucial, if not imperative, for many areas of broadcasting.

Develop excellent technical and computer skills, especially internet proficiency
and knowledge.

Seek opportunities for experience in any performance situation such as drama,
debate, public speaking, music or athletics in order to demonstrate talent as
well as ability to handle pressure.

Demonstrate curiosity, confidence, assertiveness, creativity, initiative, tact,
competitive spirit, enthusiasm, persistence, and diplomacy.

Display appropriate talents for public performance and appearance such as sense
of humor, verbal and written communication skills, imagination, showmanship
and an outgoing personality.

Consider shadowing or informational interviewing as a means through which to
gain information, develop contacts, build mentoring relationships, and gain
entry into a competitive field.

 

Prepared by the Career Planning staff of Career Services at The University
of Tennessee, Knoxville. (2003)
UTK is an EEO/AA/Title VI/Title IX/Section 504/ADA /ADEA Employer

Contact Career Planning

Carol Cullinan, Director
ccullinan@medaille.edu

Kimberly A. Partyka, Secretary
kap338@medaille.edu

Career Planning
Medaille College
18 Agassiz Circle
Buffalo, New York 14214
(716) 880-2210

 

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