Strategic Plan 2008-2011
Goal 1: Marketing and Brand
The College will define and leverage its brand to achieve the aspiration and to position the College for sustainable competitive advantage.
Objectives
1. Analyze existing research data and commission new research to determine how the College is known and what we do well.
2. Validate existing brand and/or rebrand as appropriate.
3. Design and implement a three-year marketing and communication plan that leverages the brand for sustainable competitive advantage.
Strategic Plan
Overview
Aspiration Statement
Goal 1: Marketing and Brand
Goal 2: Students
Goal 3: Academic Programs
Goal 4: Faculty and Staff
Goal 5: Enrollment and Retention
Goal 6: Resource Development
Goal 7: Planning and Budgeting
Goal 8: Facilities and Physical Resources
Goal 9: The Organization of the Organization
Faculty and staff can view the web-based strategic reporting tool online. A Medaille email address and login is required to visit this site.
