WNY Student Government Conference is pleased to announce national keynote speaker:  TJ Sullivan

Watch a video of T.J. Sullivan's presentation here

The Apathy Myth: Real Answers to Unmotivated Members

Are you ready for a leadership keynote that challenges your students to make some big changes?  How about something that inspires AND gives real actionable steps to move things in the right direction? How can they get your fellow students engaged? How can you get your officers motivated? How can you get people to give a damn?  How can we get people to events?  How can we get them to run for office, and step up more? Unfortunately, too many student leaders get frustrated by the apathy they perceive in their fellow members. They then respond to the supposed apathy challenge with fines, mandatory attendance requirements and negativity. Ultimately, these student leaders hit a wall, alienate their members and suffer from frustration and burnout. There is a better way.

Members disengage and cause drama because they don’t feel connected to their organizations? Would you open your mind to the possibility that there are ways to motivate your group’s members that don’t require making every event mandatory? T.J. offers student leaders a keynote that focuses on practical ideas—evaluating their events, changing their approach to meetings and redirecting their management of their people—attacking apathy head on. It’s about shaking things up, with an eye to re-igniting a sense of “connection” within organizations. Student leaders have the power to eliminate apathy if they take specific steps to make their organizations more responsive to the realities of their members.  Sometimes, that means small changes, and other times it means a whole new approach to their student organization. Why do you meet when you do?  Are you expecting every member to be engaged at the same level?  What about making events more meaningful.

T.J. has been working with student organizations for more than two decades, and he uses his trademark humor and problem-solving style to energize student leaders who feel overwhelmed. This keynote is perfect for student activities leadership events, presidents’ retreats, fraternity/sorority life, or any other programming opportunity where students are searching for practical answers.  They will walk away with ideas they can implement immediately.


• Increase member involvement in student organizations through best practices regarding events, meetings, and management of members

• Leaders will learn what type of opportunities most appeal to their peers, then compare with their organization’s current activities

• Empower non-officer members to demand activities and events that better appeal to their interests and goals

• Empower students to break out of old habits and try new strategies to increase member involvement

I'm grateful for the education I've received.

The instructors were knowledgeable and welcomed class discussions, with
respect for each student's contribution. I've learned how to be a more
effective leader. My capstone class gave insight on how to combine all
the education learned to operate a business. That's when I realized how
much I had sharpened my knowledge.

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