Program of the Month Q&A: Communication Assistant Professor Dr. Juli Hinds
There’s a good chance you’ve heard the voice of Juli Hinds, Ph.D. The assistant professor in Medaille's Department of Communication & Sport Studies is well known for her work as an on-air, mid-day talent at Mix 96 WMSX. She puts those talents to use at Medaille, where she teaches on topics ranging from crisis communications to social media strategies.
Here, Dr. Hinds speaks about her own career path, and she advises future radio hopefuls on what they can expect to find when entering the field and what skill sets they need to possess.
Tell us about your background. What drew you to a career in radio communications?
Like the students that hang around our Medaille WMCB radio station, I just liked being near radio stuff. There was something about the “live” quality of radio that just enchanted me. (Yes, we had radio when I started in 1984!) What’s great about our Medaille communication program is that we offer so many internships. That’s actually how I got my start. I was basically a go-to gal at first. I would get coffee or whatever I could, just to be near the aura of radio. From there, I was given an overnight shift, grew more comfortable being on the air, and ended up working in Chicago, Los Angeles and now Buffalo.
How does your work as at Mix 96 WMSX impact your perspective as a communication professor? How has the radio broadcasting field changed within the last decade or so?
I think being back in radio keeps me current. One thing that has really changed is the role of social media in promoting a station and its on-air talent. On a daily basis, you have to blog, post and just be more aware of how to connect with your listener through a range of social media tools.
What can future graduates expect to find when entering the field within the next five to 10 years?
Radio is really adaptive. Social media outlets are only going to grow in importance, so students who want to go into radio or TV need to have good social media skills. However, core aspects of radio communications – focusing on one listener, creating visuals through descriptive language and never forgetting that the listener can switch the channel anytime – are still true. So you need to always think about the listener, and be relevant and relatable.
Social media is a major interest of yours. What types of things do you teach students in the social media strategies course you teach?
We cover all social media tools: Facebook, Pinterest, Twitter, blogging and so on. Students come away from the class with a solid understanding of the varied platforms, and they also learn how to talk about the platforms in an intelligent manner. Critical thinking skills, what works, why and how, are key to this class.
What advice would you give to current and future students who are interested in a career in radio?
Be willing to do any small job, be open to opportunities and trust yourself. If you truly want it, you will grow into that dream job.
Medaille is proud to be a collaborating sponsor for the fifth annual Western New York Children’s Book Expo, which will be held at the Buffalo Niagara Convention Center from 10 a.m. to 3 p.m. on Saturday, November 9. This free children’s literacy gathering of local, national and international authors celebrates the importance of reading with children, their teachers and caregivers.
The Medaille and Western New York communities came together to celebrate the grand opening of the Medaille Sports Complex at 427 Elk Street in South Buffalo, with a ribbon-cutting ceremony that included remarks from state, city and Medaille officials.
Medaille Partners With Syracuse University's S.I. Newhouse School of Public Communications to Offer New Opportunities to Communication StudentsMedaille has signed three agreements with the S.I. Newhouse School of Public Communications at Syracuse University — a 4+1 program, a 3+1 program and a 30% scholarship agreement — that will take effect immediately and will create new opportunities for communication students.
Medaille College Receives Say Yes Grant From Bill & Melinda Gates Foundation, Expanding Support and Opportunities for Buffalo StudentsAs part of the newly established Buffalo College Success Network, Medaille is able to offer increased access, support and opportunities to students from the city of Buffalo, thanks to Say Yes Buffalo and a grant from the Bill & Melinda Gates Foundation.
This June, Associate Professor of English Dr. Alice Villaseñor participated in the “Activism and Empathy” Children’s Literature Association Conference in Indianapolis, Indiana, speaking about her experiences teaching children’s literature courses in partnership with the Buffalo City Mission’s Literacy and Enrichment After-School Program (LEAP) Program.
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